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	<title>Comments on: Employee Engagement – Your Competitive Advantage</title>
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	<link>http://blog.techcapital.com/2008/07/15/employee-engagement-%e2%80%93-your-competitive-advantage/</link>
	<description>A venture capital firm focused on building world-class technology companies</description>
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		<title>By: Paul Marshall</title>
		<link>http://blog.techcapital.com/2008/07/15/employee-engagement-%e2%80%93-your-competitive-advantage/comment-page-1/#comment-80</link>
		<dc:creator>Paul Marshall</dc:creator>
		<pubDate>Thu, 17 Jul 2008 11:51:40 +0000</pubDate>
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		<description>Spending a lot of time reading about the importance of Customer Experience and I truly believe that a laserlike focus on the Customer experience is imperative for success in the long term and all interactions both product and personal need to be consistant with your brand and be focused on delighting the customer (sounds like a blog post in the making...hmmmm).&lt;br&gt;The thing is this is absolutely impossible without engaged employees.  I agree with your post on requirement of engagement for sustainable performance and the how&#039;s to continue to foster it but a lot of it comes down to the hiring.  Hiring right ESPECIALLY in a startup where funds and hires are few it is critical to source and hire self engaged people, people who believe in your space and are truly passionate about what you are doing.&lt;br&gt;It is easier to hire someone who is engaged and through culture and leadership maintain that engagement than it is to make someone get engaged.&lt;br&gt;Now I think I need to go blog on some of this in more detail....thanks for the post!</description>
		<content:encoded><![CDATA[<p>Spending a lot of time reading about the importance of Customer Experience and I truly believe that a laserlike focus on the Customer experience is imperative for success in the long term and all interactions both product and personal need to be consistant with your brand and be focused on delighting the customer (sounds like a blog post in the making&#8230;hmmmm).<br />The thing is this is absolutely impossible without engaged employees.  I agree with your post on requirement of engagement for sustainable performance and the how&#8217;s to continue to foster it but a lot of it comes down to the hiring.  Hiring right ESPECIALLY in a startup where funds and hires are few it is critical to source and hire self engaged people, people who believe in your space and are truly passionate about what you are doing.<br />It is easier to hire someone who is engaged and through culture and leadership maintain that engagement than it is to make someone get engaged.<br />Now I think I need to go blog on some of this in more detail&#8230;.thanks for the post!</p>
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