Comments on: Campus Recruitment – Building Your Brand http://blog.techcapital.com/2008/09/22/campus-recruitment-%e2%80%93-building-your-brand/ A venture capital firm focused on building world-class technology companies Fri, 03 Sep 2010 01:55:13 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Daniel http://blog.techcapital.com/2008/09/22/campus-recruitment-%e2%80%93-building-your-brand/comment-page-1/#comment-1192 Daniel Fri, 14 Nov 2008 21:31:51 +0000 http://blog.techcapital.com/?p=156#comment-1192 Building your brand with students as an employer is definitely quite challenging. While I agree with all of your suggestions I think it is relevant to point out the limited scope that career service centers provide. A tiny fraction of the student population (at least from my experience) utilizes career centers to their full potential. As an employer it is virtually impossible to have a presence at every school, especially as a smaller company. The result is that a large pool of qualified candidates are never exposed to your company. In addition to building relationships with career centers I would also seek out sites like http://TalentEgg.ca which do campus recruitment advertising professionally. Building your brand with students as an employer is definitely quite challenging. While I agree with all of your suggestions I think it is relevant to point out the limited scope that career service centers provide. A tiny fraction of the student population (at least from my experience) utilizes career centers to their full potential. As an employer it is virtually impossible to have a presence at every school, especially as a smaller company. The result is that a large pool of qualified candidates are never exposed to your company. In addition to building relationships with career centers I would also seek out sites like http://TalentEgg.ca which do campus recruitment advertising professionally.

]]> By: Patrick http://blog.techcapital.com/2008/09/22/campus-recruitment-%e2%80%93-building-your-brand/comment-page-1/#comment-721 Patrick Wed, 15 Oct 2008 20:01:16 +0000 http://blog.techcapital.com/?p=156#comment-721 You're spot on, I was a co-op student at Waterloo (as I am again, in Grad School--at WLU, no less)and word does spread like wildfire--both the good and the bad. A concerted recruitment effort like Shannon said reaffirms that the the company takes co-ops seriously, and that you'll get the opportunities to flex some job-related-muscle. And importantly, keeping ties to the school even when recruiting ends is important. It enforces that the company's involvement with the school isn't just a transaction but an investment they're proud of. Take care, Patrick You’re spot on,

I was a co-op student at Waterloo (as I am again, in Grad School–at WLU, no less)and word does spread like wildfire–both the good and the bad.

A concerted recruitment effort like Shannon said reaffirms that the the company takes co-ops seriously, and that you’ll get the opportunities to flex some job-related-muscle.

And importantly, keeping ties to the school even when recruiting ends is important. It enforces that the company’s involvement with the school isn’t just a transaction but an investment they’re proud of.

Take care,

Patrick

]]> By: Shannon http://blog.techcapital.com/2008/09/22/campus-recruitment-%e2%80%93-building-your-brand/comment-page-1/#comment-491 Shannon Fri, 26 Sep 2008 18:36:52 +0000 http://blog.techcapital.com/?p=156#comment-491 Great post. When I was a coop student at the University of Waterloo I looked for companies that actively promoted their coop program. I wanted to know that the company I worked for took coop students seriously and I would be able to add value in my coop position. I highly recommend getting your current coop students to campaign for you. I once was a campus coop ambassador for an oil company. I noticed that interested students were more willing to talk to me than full time employees that were also recruiting. When I was a coop student I thought of it as a four month interview. Not only was my performance being judged but it was an excellent opportunity for myself to judge if I could work there full time after Univeristy. Another piece of advice - treat your coop students well because if you don’t, news travels fast on campus! -Shannon Great post.

When I was a coop student at the University of Waterloo I looked for companies that actively promoted their coop program. I wanted to know that the company I worked for took coop students seriously and I would be able to add value in my coop position.

I highly recommend getting your current coop students to campaign for you. I once was a campus coop ambassador for an oil company. I noticed that interested students were more willing to talk to me than full time employees that were also recruiting.

When I was a coop student I thought of it as a four month interview. Not only was my performance being judged but it was an excellent opportunity for myself to judge if I could work there full time after Univeristy.

Another piece of advice – treat your coop students well because if you don’t, news travels fast on campus!

-Shannon

]]>