Tech Capital Partners Blog

This morning I read about the decision by Condé Nast to shutdown Portfolio magazine. It led me to the Mediaweek Magazine Monitor Master List, which then got me thinking about the worst performing categories. So I ended up creating the following table:

So what’s the point? This list is an indication of ad dollars spent on magazine advertising –- i.e. less advertising = fewer pages. No surprise that page growth is negative across all categories, but the worst performers are (and again not surprising) either luxury related or more general in nature. Yes this is a simple analysis but considering the large number of startups focused on advertising revenue, maybe they want to think about Parenting/Kids and Health/Lifestyle/Fitness as an opportunity worth targeting.

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