Tech Capital Partners Blog

One of the joys of writing for the Tech Capital blog is the intense and relentless rivalry [sarcasm] among the various authors of this blog. I undoubtedly blame PostRank for this.

The first thing PostRank did was introduce the Top Posts Widget (right column of this blog) and for a while I was comfortably in the lead until Jacqui leapt in front and took the top 2 spots. I’m not going to say whether she rubbed it in my face or whether I cursed under my breath, but I will admit there have been a few amusing exchanges because of the widget… all in good fun of course.

2 weeks ago things progressed to a new level of scrutiny when PostRank Analytics launched. This has enabled us to easily compare blog posts and track:

• Engagement over time – we can quickly see how posts are performing and where interest is originating from.
• Conversations – there is a great consolidated view of all the various conversations happening for a specific post. I particularly like this feature because you see activity from all the various social media sources including comments on your blog, tweets that reference the post’s URL and/or your twitter username, delicious bookmarks, etc.
• Google Analytics – Data from Google Analytics can be integrated to supplement the social media metrics with pageviews, average time, unique visitors, bounce rate, etc.
• Engagement Activity charts, Concierge Reports – of course there is much more but I suggest you go and check it out yourself.

PostRank says that 80% of a publisher’s engaged audience is commenting, tweeting,  bookmarking, recommending, etc. somewhere else on the web. Most websites measure traffic to their site using services such as Google Analytics but with so much activity happening offsite, a service like PostRank Analytics makes a lot of sense if you want a more complete view of how your content is performing.

It just so happens that for those of us at Tech Capital, it has the additional benefit of being a great way to determine who has the blog’s bestseller.

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